Experiential Impact

Last week I chatted a little about how hashtags and QR codes can be used on the actual surfaces of marketing vehicles, but where are they pushing consumers and why? In the mobile experiential world there are few programs that have the goal of only reaching consumers attending that event. There are exceptions to the... Continue Reading →

Coming This Week: January 24th – 30th

Week one in Texas was smooth, although the cool temps surprised me.  I know that it rains in Texas but I'm never ready for it.  This week should be a nice, enjoying the sights in San Antonio.  One of the locations we are going to is an Air Force base, I was there 20 years... Continue Reading →

Hashtags and QR Codes

Josh and I recently had a conversation about his love of QR codes. He has been an advocate for years to include QR codes on the external wrap of trailers. One of the first things we teach new road staff of the mobile experiential firm we work for, is that the job doesn’t stop when... Continue Reading →

Every Thing Learned Has Value

Years ago we worked on a project called Reflections: The American Funeral, this tour was a multi-year undertaking took us across the country to both small and large communities. People often balked at the thought of a funeral tour but enter any museum and what do you find? The funerary artifacts of a culture. We... Continue Reading →

Coming This Week: August 16th – 22nd

Week one was a success, thankfully we had a great first show and everything worked!!!  This week we are enjoying our stop near the Aberdeen Proving Grounds on Solomons Island, MD.  Later this week we head for Owego, NY.  Next week will see us back in the Midwest with stops in Indianapolis and Detroit. Song... Continue Reading →

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