Of Course We Fixed It

It's not every day that one of us has to crawl under a counter to work on plumbing but believe it when we say there is no typical day on a marketing tour!  At a recent event we had a little tiny leak one a fixed coolerJ.  Had that drain failed during a show we... Continue Reading →

Living The Brand 

One of the best parts about summer when you work in the experiential marketing field is the prospect of taking out new tours.  So many programs launch as temperatures rise and the opportunity to be a part of events that draw people out comes.  When looking at new programs there are a thousand things to learn about the... Continue Reading →

Scofflawery in Field Marketing

During dinner a few weeks back we started to both bring up examples of times we have broken the rules.  Looking back at our early days in promotional marketing, there were many times we joined crews of brand ambassadors handing out fliers and giveaways.  Rarely did we have a permit to be there.  To be frank it... Continue Reading →

The Finish Line

For the last three years I have been taking courses from Southern New Hampshire University in pursuit of a Masters Degree in Marketing. While this probably should have been motivation to blog more, I found that there would be weeks pass by without the desire to share. Now there are certainly people who got through... Continue Reading →

The Word Experiential 

One of the books I recent finished, via my library with Overdrive, was Hallucinations by Oliver Sacks. It was a pretty interesting read, I enjoy scientific writings but had little exposure to neuroscience before this book. The text covered some of the types of hallucinations and what kinds of conditions can cause them. One of the... Continue Reading →

How Social are you?

How many different social media accounts do you have? I’m guess there are even a few you have forgotten you signed up for. I’m certainly guilty of this, checking out something new then losing interest as it fails to gain participants or just doesn’t appeal to me (and can someone please explain Snapchat to me). This... Continue Reading →

Experiential Impact

Last week I chatted a little about how hashtags and QR codes can be used on the actual surfaces of marketing vehicles, but where are they pushing consumers and why? In the mobile experiential world there are few programs that have the goal of only reaching consumers attending that event. There are exceptions to the... Continue Reading →

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