Chronicling the adventures of an elite experiential marketing team. From the nine years on the road to new adventures in Portland, OR. We are the Roving Van Gelders and we can’t wait to see you down the road.
It's not every day that one of us has to crawl under a counter to work on plumbing but believe it when we say there is no typical day on a marketing tour! At a recent event we had a little tiny leak one a fixed coolerJ. Had that drain failed during a show we... Continue Reading →
One of the best parts about summer when you work in the experiential marketing field is the prospect of taking out new tours. So many programs launch as temperatures rise and the opportunity to be a part of events that draw people out comes. When looking at new programs there are a thousand things to learn about the... Continue Reading →
During dinner a few weeks back we started to both bring up examples of times we have broken the rules. Looking back at our early days in promotional marketing, there were many times we joined crews of brand ambassadors handing out fliers and giveaways. Rarely did we have a permit to be there. To be frank it... Continue Reading →
For the last three years I have been taking courses from Southern New Hampshire University in pursuit of a Masters Degree in Marketing. While this probably should have been motivation to blog more, I found that there would be weeks pass by without the desire to share. Now there are certainly people who got through... Continue Reading →
One of the books I recent finished, via my library with Overdrive, was Hallucinations by Oliver Sacks. It was a pretty interesting read, I enjoy scientific writings but had little exposure to neuroscience before this book. The text covered some of the types of hallucinations and what kinds of conditions can cause them. One of the... Continue Reading →
I wanted to talk a little further on Instagram this week, why it might be the right tool for some self-promotion. While having a Facebook page is almost essential it might not longer the best way to get attention. Facebook serves as a more of a guestbook or holding space for all the other media... Continue Reading →
How many different social media accounts do you have? I’m guess there are even a few you have forgotten you signed up for. I’m certainly guilty of this, checking out something new then losing interest as it fails to gain participants or just doesn’t appeal to me (and can someone please explain Snapchat to me). This... Continue Reading →
A few weeks ago in a “Travel Tuesday” post I shared a few of the mobile apps that Josh and I can’t live without. Well this list didn’t include any social selections. I wanted that post to be more about the things you might not have on your phone. We both use Facebook throughout the... Continue Reading →
Last week I chatted a little about how hashtags and QR codes can be used on the actual surfaces of marketing vehicles, but where are they pushing consumers and why? In the mobile experiential world there are few programs that have the goal of only reaching consumers attending that event. There are exceptions to the... Continue Reading →
Josh and I recently had a conversation about his love of QR codes. He has been an advocate for years to include QR codes on the external wrap of trailers. One of the first things we teach new road staff of the mobile experiential firm we work for, is that the job doesn’t stop when... Continue Reading →
The Roving Van Gelders 