Coming This Week: Oct 2nd – 8th

You can see from the red pins on the map that we are getting a little time in Florida, it looks like we will spend the batter part of two weeks soaking in some sun.  We will need it, very shortly we will be off to Canada.

Courtesy of Google Maps

Courtesy of Google Maps

Song of the Week: B.E.R. – Night Begins to Shine

Week in Review: While heading north we had the most delightful thing happen, we were stuck in New York traffic NEXT to another MRA truck.  We have over the years seen another vehicle going to other way on an interstate and once at the same Penske but this was a first.  Thankfully they also had a chase vehicle that was able to capture this unique moment.  It was a fairly busy week with work but we did visit my beloved New Hampshire and enjoyed the lovely cool weather but there wasn’t time to go up to the SNHU campus this time.

Fun Photo of the Week: This was snapped by our co-workers Gordon and Robyn  Marks

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Know The Brand

We often make references to “Living the Brand”, which covers not just how you present yourself but also how you approach working on a new project. To create and maintain dynamic programing you will want to “know the brand” throughly and also have some insight into the industry. While we did extensive research about our German Headquartered client’s unique attributes, it was also essential to understand their American competitors. Had we developed the program with a narrow view there would definitely have been small elements we would missed that participants expect.

It is rare that you will be given the opportunity to reach new consumers who have zero exposure to your client’s segment. Whether they know your brand already, or at least some part of it, there are going to be expectations. Understanding how the competition approaches their marketing and programing allows you to not miss out on any triggers. But how do you find this info? The best place I have found to not only gather industry info but also what those top companies are doing is via a website called PR Newswire. This is a clearing house for organizations, PR Reps, and marketing firms to share press releases. There are also a number of research and statistical groups that contribute.

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For example my firm has partnered with Target in the past to showcase products from specific brands via a “sampling” truck.  While Target is a unique brand with some very distinct attributes it was necessary to also merge that with special features of the other brands.  Not only was it key to see what the other product lines in the segment were doing that summer but what sampling events had been done at the specific location the new program planned to visit.  Guests don’t get the full effect of a program if they don’t understand what is going on or how they are supposed to participate.  By doing a little research we could shape the experience in a way that consumers would be excited to enter and hopefully come out with a full enriched impression.

With a jumping off point it’s easy to get started and also figure out what questions you should be asking. Checking this site or one like it should become a habit, knowing what is going on around your client puts you in the position to give them solutions before there is a problem. Keeping a program fresh sets you apart as a vendor, keeping the client happy.

Coming This Week: Sept 25th – Oct 1st

We are starting a fairly mile heavy, year-end push.  As you can see over the next three weeks we will be hitting a different markets, the rest of the year will be much the same.  This week has us up in the Northeast, with a stop near Boston and then onto my beloved New Hampshire.

Courtesy of Google Maps

Courtesy of Google Maps

Song of the Week: Talking Heads – Road to Nowhere

Week in Review:  Last week we had the opportunity to strap on our packs and do some hiking.  Being in Virginia for work it was an easy choice to scurry off to Shenandoah National Park.  We went out for a 4 day hike, it was amazing until the last day which consisted of nearly 8 miles in the rain, a touch unpleasant.  After a night in one of the lovely lodges within the park it was time for another hike, this was just going to be a three day trip.  Well that plan when to crap when we stumbled into a black fly hatch, it was insane.  We had to set up the tent just to get some relief and eat lunch.  Needless to say the day turned into a miserable 8 mile march just trying to get the heck out of there.  Alternate plan was a visit to Luray Caverns.  As you can see from below Pippi was less than enthused about the prospect of hiking and instead stayed with a nice family outside the park.

Fun Photo of the Week:

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Coming This Week: August 7th – 13th

Well this could be an interesting week. I am once again home to visit with my folks but this time Josh is out on a tour. He has been able to step in and take out a program for Sprint, this is a small trailer that sets up at mostly community events. He is hitting the State Fair circuit, with this regional tour. Next week will have us both in Michigan and probably enjoying some of the more unique area festivals.

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Courtesy of Google Maps

 

Song of the Week: Hurricane Season – Trombone Shorty

 

Week in Review: It was nice to spend a little time together during the summer, we often have such different schedules.   I did head back home a touch early while Josh made for Indianapolis.    Lucky for me the my hometown was hosting the annual county fair (Brown County Fair).   Had the opportunity to take in some harness racing with my family.

I was also “home” for the grand opening of a coffee shop in my hometown.   I’m from a town of 1300 people and it’s the county seat.  Biggest town for miles!!!!   So the opening of a coffee shop is news and something that Josh is looking forward to.
Fun Photo of the Week:

Coming This Week: July 31st – August 6th

This week we will be spending part of the time in Detroit.  Josh is heading to Indianapolis while I am going home to spend some time with my folks.  Next week I’ll be home still and Josh will be in Detroit, his is working with a lower mileage program this summer.

Courtesy of Google Maps

Courtesy of Google Maps

Song of the Week: Hurricane Season – Trombone Shorty

 

Week in Review: This week was pretty uneventful, we didn’t work any events just helped out in the shop.  This post is late due to a last minute canoe trip on Chippewa River.

Fun Photo of the Week:

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Coming This Week: July 24th – 30th

I actually have no idea where we will be this week.  We are starting the week still at home with my folks and then heading back to Detroit.  I am certain that there will be some travel and adventure to have but I don’t know what that will be.

Courtesy of Google Maps

Courtesy of Google Maps

Song of the Week: Dirty Paws – Of Monsters and Men

Week in Review:  Last week I mentioned that we were at a pretty cool festival in Indiana, it was the Three Rivers Festival.  There were a number of unique “happenings”, the actual festival is spread out in different area parks.  Each location has a bit of a focus, we were near the carnival and not far from Junk Food Alley.  There were concerts, car shows, craft shows, and raft races.  Homemade boats sponsored by local businesses raced on one of the rivers, but to add a little fun many had water cannons and balloons.  We stayed and watched the race, witnessing battles between spectators and the teams.  So you can either row to win or swerve close to shore and bombard the crowds.  It was awesome. Every festival should do this.  We spend most of last week with my folks, helping out while my dad is recovering from surgery.

Fun Photo of the Week:

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Coming This Week: July 17th – 23rd

This being summer and our full-time tour being on hiatus, we are getting the opportunity to work with a bunch of different programs.  This week we will touch two tours before heading home for a mini-vacation.  I can say that I know where we will be this week but not next.

Courtesy of Google Maps

Courtesy of Google Maps

Song of the Week: Fire and the Flood – Vance Joy

 

Week in Review: Well we spent the weekend (and part of the week) in Fort Wayne, IN.  This was an opportunity to learn a program our company has for Sprint, a bit related to the one we work most of the year.  I have to admit that we both had some preconceived notions about the area and boy were we wrong.  The downtown area is wonderful, more than a few interesting restaurants.  Two really stuck out and warranted multiple visits.  A little place called Dash-In had an interesting menu with creative items like a pesto grilled cheese and only microbrews from the bar.  The real gem was a nicer place called Club Soda, picking entrees was a challenge due to the entire menu was amazing.  The real feature of this place is that all the steaks were Iowa raised.  When it comes to fine dining we can be a bit picky buy Club Soda passed that test (soft butter and black napkins, both a sign that staff and management are attentive and don’t skip details).  This was certainly nothing like expected and I know that we will both not pass on an opportunity to come back.  The actual festival we were at would rival many State Fairs in the attendance and size.

Fun Photo of the Week:

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