Bittersweet Ending

Over the last nine years on the road we have worked with countless clients, taken exhibits to 48 states, and been exposed to a diversity of industries. While no two tours are the same, there are some national events that tend to draw in our customers each year. You can always count on at least... Continue Reading →

Of Course We Fixed It

It's not every day that one of us has to crawl under a counter to work on plumbing but believe it when we say there is no typical day on a marketing tour!  At a recent event we had a little tiny leak one a fixed coolerJ.  Had that drain failed during a show we... Continue Reading →

Living The Brand 

One of the best parts about summer when you work in the experiential marketing field is the prospect of taking out new tours.  So many programs launch as temperatures rise and the opportunity to be a part of events that draw people out comes.  When looking at new programs there are a thousand things to learn about the... Continue Reading →

Scofflawery in Field Marketing

During dinner a few weeks back we started to both bring up examples of times we have broken the rules.  Looking back at our early days in promotional marketing, there were many times we joined crews of brand ambassadors handing out fliers and giveaways.  Rarely did we have a permit to be there.  To be frank it... Continue Reading →

Know The Brand

We often make references to "Living the Brand", which covers not just how you present yourself but also how you approach working on a new project. To create and maintain dynamic programing you will want to “know the brand” throughly and also have some insight into the industry. While we did extensive research about our... Continue Reading →

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