Over the last nine years on the road we have worked with countless clients, taken exhibits to 48 states, and been exposed to a diversity of industries. While no two tours are the same, there are some national events that tend to draw in our customers each year. You can always count on at least... Continue Reading →
Of Course We Fixed It
It's not every day that one of us has to crawl under a counter to work on plumbing but believe it when we say there is no typical day on a marketing tour! At a recent event we had a little tiny leak one a fixed coolerJ. Had that drain failed during a show we... Continue Reading →
Living The Brand
One of the best parts about summer when you work in the experiential marketing field is the prospect of taking out new tours. So many programs launch as temperatures rise and the opportunity to be a part of events that draw people out comes. When looking at new programs there are a thousand things to learn about the... Continue Reading →
Scofflawery in Field Marketing
During dinner a few weeks back we started to both bring up examples of times we have broken the rules. Looking back at our early days in promotional marketing, there were many times we joined crews of brand ambassadors handing out fliers and giveaways. Rarely did we have a permit to be there. To be frank it... Continue Reading →
Know The Brand
We often make references to "Living the Brand", which covers not just how you present yourself but also how you approach working on a new project. To create and maintain dynamic programing you will want to “know the brand” throughly and also have some insight into the industry. While we did extensive research about our... Continue Reading →
What To Eat
I mentioned Sunday that we have been able to connect with a bunch of friends and family over the last few months. If we are lucky our route crosses with the great folks at GoPetFriendly.com and a dinner full of "have you tried this ensues". Outside of our coworkers, there aren't many people we know who... Continue Reading →
Coming This Week: April 17th – 23rd
It's a long running joke with people we work with, that we know someone in every city. We are lucky to have a large family but most of all it's friends we have gained. This week we will be getting to see some of our favorite people while making the trip from Seattle to Albuquerque.... Continue Reading →