What MRA Does

If you have been following us for a while or have read the About Page you might know that Josh and I work for a firm called MRA. With so many new followers I thought it was a good time to share a bit about the company. What we do for a living is unconventional so I figured it was time to run a few posts about our job. I’ll start with MRA.

We have been working for this Michigan based firm for going on seven years, all of that as field staff. MRA is a premier provider of experiential tour operations and equipment. They give clients with many options for self-contained marketing vehicles. They provide these services for a wide array of industries and uses. We usually work with educational based projects, which include many traveling museum exhibit project but also our current tour, which is a mobile classroom for a German firm. That is just us; the amount of industries MRA touches sometimes amazes me. I’m still not really explaining it.

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There are really two things we provide; help with brand issues and the equipment to get right in front on a consumer. Well what the heck does that mean? First of all we build, design and maintain self-contained marketing vehicles. MRA specializes in a double-expanding trailer with nearly 1000 sq ft of usable space. These are pulled by a custom semi-truck that has its own generator.

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This is what Josh and I are with 99% of the time. This is the bulk of the fleet but my firm is innovative and now has a variety of units that serve the needs of customers that want something smaller but will create an impact.

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MRA provides design, staff, logistics and well all kinds of other untold services to aid their clients in creating an impactful marketing tour.

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That is where the second element comes in, branding help. We are here to help our clients with their brand issue, which means everything for correction to awareness. When we were on Library of Congress our job was to inform people of that massive available resources they had free access to. The LOC struggles with people not realizing how much they can get from the digital archives. Our current project is really fun for two marketing people like us; we get to help create a brand image. Rohde & Schwarz has not reached the point within the US where all of their potential consumers have an understanding of the products and services they provide, we get to help make that initial impact. For us that is exactly what we love doing. Fixing a brand image is what most folks like us do, but creating one is what we thrive on.

There are many firms that provide one or more services in the event marketing field but no one does it all and certainly not as well as MRA.

 

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We wrapped up our year-long tour with the Library of Congress on Sunday and were greeted again by those delightful little stink bugs once we hit Virginia. It was an instant reminder we really have been gone for a year. Saturday was a much tougher than I had expected; so many friendly faces and hugs to be found. I’m not a terribly sentimental person but when the Librarian of Congress comes by to thank you for your work the past year it’s a bit over whelming.

Closing each tour is a little sad but after you’ve done it a few times the sting goes away. We have enjoyed working with the Library of Congress a great deal but being able to wrap up the project has its pluses too.  I have a TON of paperwork to clean up and recaps.

We are spending time with our families over the next few weeks and going to see friends. I will probably be telling a few more stories. But right now I am just unplugging.