Last week I chatted a little about how hashtags and QR codes can be used on the actual surfaces of marketing vehicles, but where are they pushing consumers and why? In the mobile experiential world there are few programs that have the goal of only reaching consumers attending that event. There are exceptions to the... Continue Reading →
Coming This Week: January 24th – 30th
Week one in Texas was smooth, although the cool temps surprised me. I know that it rains in Texas but I'm never ready for it. This week should be a nice, enjoying the sights in San Antonio. One of the locations we are going to is an Air Force base, I was there 20 years... Continue Reading →
Using Overdrive
Something that frequently gets mentioned here is our passion for Overdrive. We both love to read and listen to an incredible amount of audiobook while driving. I actually prefer an audiobook while running over music. Having access to so many titles lets us explore interest and sometime just pick some fun read for the entertainment.... Continue Reading →
Hashtags and QR Codes
Josh and I recently had a conversation about his love of QR codes. He has been an advocate for years to include QR codes on the external wrap of trailers. One of the first things we teach new road staff of the mobile experiential firm we work for, is that the job doesn’t stop when... Continue Reading →
Coming This Week: January 17th – 23rd
Texas here we come!!! Sweet home Dallas. It's one week in Dallas, one in San Antonio, and another in Dallas. Song of the Week: Golden Years - David Bowie http://www.youtube.com/watch?v=HRD0ghlFSgk Week in Review: What do you do when stuck in a city full of snow and no events going on? Well if you were a... Continue Reading →
Planes, Trains, and Jammie Pants
It always makes me laugh that each year this is the most popular post on the blog, the reveal of this year's Jammie pants. For any newbies, my mom makes matching pajama pants for my entire family each year. This year we are once again wearing the t-shirt that features my pop's award winning 64'... Continue Reading →
Coming This Week: January 10th – 16th
We are going to be in Indy all of this week, finishing up a few things before the tour launches. Soon we will head south for some time in Texas. Week in Review: After a week back in the office we headed to Indianapolis. My favorite part of Indy is how close it is... Continue Reading →