Experiential Impact

Last week I chatted a little about how hashtags and QR codes can be used on the actual surfaces of marketing vehicles, but where are they pushing consumers and why? In the mobile experiential world there are few programs that have the goal of only reaching consumers attending that event. There are exceptions to the... Continue Reading →

Coming This Week: January 24th – 30th

Week one in Texas was smooth, although the cool temps surprised me.  I know that it rains in Texas but I'm never ready for it.  This week should be a nice, enjoying the sights in San Antonio.  One of the locations we are going to is an Air Force base, I was there 20 years... Continue Reading →

Using Overdrive

Something that frequently gets mentioned here is our passion for Overdrive. We both love to read and listen to an incredible amount of audiobook while driving. I actually prefer an audiobook while running over music. Having access to so many titles lets us explore interest and sometime just pick some fun read for the entertainment.... Continue Reading →

Hashtags and QR Codes

Josh and I recently had a conversation about his love of QR codes. He has been an advocate for years to include QR codes on the external wrap of trailers. One of the first things we teach new road staff of the mobile experiential firm we work for, is that the job doesn’t stop when... Continue Reading →

Planes, Trains, and Jammie Pants

It always makes me laugh that each year this is the most popular post on the blog, the reveal of this year's Jammie pants.  For any newbies, my mom makes matching pajama pants for my entire family each year.  This year we are once again wearing the t-shirt that features my pop's award winning 64'... Continue Reading →

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